Got Your Attention?

Sam Horn explores in this work what it takes to really connect with others and communicate clearly and compellingly. We're taught how to read and write in school; but we're not taught how to genuinely engage people and create mutually rewarding interactions. We're not taught how to earn people's interest so they voluntarily give us their attention, friendship and business. This work teaches you how.

In an impatient world of INFObesity, people don't want more information; they want to be intrigued and they want to be intrigued fast. They want to know, “How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?”

Sam Horn has developed a disruptive eight-stage INTRIGUE process that teaches readers how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. Given that goldfish have longer attention spans than humans (nine seconds to our eight), this is a must-read for every executive, entrepreneur, sales and marketing professional, and nonprofit leader who wants to build meaningful relationships with others.

The bottom line? If you can't get people's favorable attention, you'll never get their business. This book has been called an updated version of Dale Carnegie's classic How to Win Friends and Influence People for our digital device era. Readers will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.

• Cover Page
• Title Page
• Copyright Page
• Dedication
• Contents
• Introduction: What is INTRIGUE and Why Is It Important?
• Part I: I = INTRO: Open with an INTRO that Has People at Hello
• Part II: N = NEW: It’s Not Enough to Be True; It Needs to Be NEW
• Part III: T = TIME-EFFICIENT: Win Trust by Being TIME-EFFICIENT
• Part IV: R = REPEATABLE: If People Can’t REPEAT It; They Didn’t Get It
• Part V: I = INTERACT: Don’t Just Inform, INTERACT
• Part VI: G = GIVE: GIVE Attention First
• Part VII: U = USEFUL: If It Isn’t Actionable, It Isn’t USEFUL
• Part VIII: E = EXAMPLES: Don’t Tell Stories; Share Real-World EXAMPLES
• Summary and Action Plan: What’s Next?
• The INTRIGUE Creed
• The INTRIGUE Quiz
• Notes
• Acknowledgments
• Index
• About the Author
• We Want to Hear from You!

“Whether you're pitching, presenting, promoting, or persuading, you need to know how to be heard above the din. Sam Horn's smart and snappy book will teach you how to get people's attention-and keep it.”
-Dan Pink, author of To Sell Is Human and Drive

“If you can't get people's attention, you'll never get their business. Sam Horn's new book shows how to quickly win respect so people are motivated to listen.”
-Terry Jones, Founder of Travelocity and WayBlazer, and Chair of Kayak

“Every entrepreneur, executive and educator will benefit from reading this brilliant book.”
-Amy Wilkinson, former White House Fellow and author of The Creator's Code

“Innovative ideas for initiating genuine conversations and meaningful connections that turn strangers into friends.”
-Keith Ferrazzi, author of the #1 New York Times bestseller Never Eat Alone

“These techniques for engaging employees and customers by focusing on their needs and priorities first … are a must for every leader.”
-Marshall Goldsmith, Thinkers 50 Top Ten Global Business Thinker

“I thought I'd already heard everything on this subject, but from the first ten seconds of skimming, Sam's riveting stories sucked me right in. This is the most down-to-earth, inspiring, and actionable(!) book I've ever seen about how to get people's attention. I'm recommending it to everyone I know.”
-Derek Sivers, TED speaker on “First Follower” and founder of CD Baby

“Not only is it possible to influence with integrity; it's preferable. This book shows how.”
-Dr. Joan Fallon, founder of Curemark and winner of a 2014 Gold Stevie Award for “Maverick of the Year”

“Sam's new book is everything she recommends: True, New, Efficient, Engaging, Interactive and actionable. Sam lives all of these things, and she's given us a guide to do so, too!”
-Robert Wolcott, founder and Executive Director, KIN Global, Northwestern University

“Sam Horn is the best listener-and conversationalist-I know. This fast, insightful read will help anyone who wants to establish authentic, productive connections with other people, at work and at home.”
-Mariah Burton Nelson, Vice President of Innovation and Planning, American Society of Association Executives

“Looking for innovative ways to explain what you do and get across the value of what you have to offer? This book is for you.”
-Saul Kaplan, founder, Business Innovation Factory

“Don't even think about preparing a pitch, proposal or presentation without first reading Got Your Attention?”
-Kay Koplovitz, founder of USA Networks and cofounder and Chairman, Springboard Enterprises

“Powerful insights on how to build a movement that lasts and create authentic connections with volunteers, donors, strategic partners, and anyone who interacts with your brand.”
-Adam Braun, founder of Pencils of Promise

“A must read for anyone in the workplace who wants to contribute at their highest level and create more strategic networks.”
-Betsy Myers, Former Executive Director, Center for Public Leadership, Harvard, Kennedy School

“Sam Horn asks and answers the question so many of us are struggling with: What does it take to really connect with people in a culture of impatience and alienation? A user-friendly gem.”
-Elizabeth Lesser, cofounder of Omega Institute and author of Broken Open

“These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People.”
-Miki Agrawal, Forbes “Top 20 Millennials on a Mission” and founder of THINX

“Thought-provoking insights on how to be clear and concise.”
-Roger Hunter, NASA Project Manager and TEDxUGA speaker on “Earth's Backup Plan”

“I've interviewed Sam on my show. She rocks and so does this book.”
-John Lee Dumas, founder and host of the #1 ranked business podcast, Entrepreneur on Fire