Corporate Social Investing
Corporate Social Investing
The Breakthrough Strategy for Giving and Getting Corporate Contributions
Edition: 1
Pages: 264
Publication Date: 10 September, 1998
Available in all formats
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ISBN:
9781609946067
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ISBN:
9781609941529
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Details a practical, 10-step plan that can create exciting new relationships between businesses and nonprofits
Weeden's plan could generate an additional $3 billion a year in corporate support for vital causes, improving quality of life for millions, while at the same time bolstering corporate profits
Offers essential advice for businesses planning their corporate social investing strategies and nonprofits seeking corporate support
Corporate philanthropy is on its way out. A new concept called "corporate social investing"-which requires that every commitment of money and/or product/equipment/land which a company makes must have a significant business reason-is taking its place. The transition has implications to every business and nonprofit organization in America. This book provides the strategic plan for making the transition to corporate social investing. By following the practical steps described here, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources for schools, colleges, cultural organizations, civic groups, and other important charities.
Weeden's breakthrough plan, based on his innovative concept of corporate social investing, has the potential to dramatically change the way businesses and nonprofits interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalizing the essential services nonprofits provide.
Weeden's plan could generate an additional $3 billion a year in corporate support for vital causes, improving quality of life for millions, while at the same time bolstering corporate profits
Offers essential advice for businesses planning their corporate social investing strategies and nonprofits seeking corporate support
Corporate philanthropy is on its way out. A new concept called "corporate social investing"-which requires that every commitment of money and/or product/equipment/land which a company makes must have a significant business reason-is taking its place. The transition has implications to every business and nonprofit organization in America. This book provides the strategic plan for making the transition to corporate social investing. By following the practical steps described here, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources for schools, colleges, cultural organizations, civic groups, and other important charities.
Weeden's breakthrough plan, based on his innovative concept of corporate social investing, has the potential to dramatically change the way businesses and nonprofits interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalizing the essential services nonprofits provide.
Description
Details a practical, 10-step plan that can create exciting new relationships between businesses and nonprofits
Weeden's plan could generate an additional $3 billion a year in corporate support for vital causes, improving quality of life for millions, while at the same time bolstering corporate profits
Offers essential advice for businesses planning their corporate social investing strategies and nonprofits seeking corporate support
Corporate philanthropy is on its way out. A new concept called "corporate social investing"-which requires that every commitment of money and/or product/equipment/land which a company makes must have a significant business reason-is taking its place. The transition has implications to every business and nonprofit organization in America. This book provides the strategic plan for making the transition to corporate social investing. By following the practical steps described here, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources for schools, colleges, cultural organizations, civic groups, and other important charities.
Weeden's breakthrough plan, based on his innovative concept of corporate social investing, has the potential to dramatically change the way businesses and nonprofits interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalizing the essential services nonprofits provide.
Weeden's plan could generate an additional $3 billion a year in corporate support for vital causes, improving quality of life for millions, while at the same time bolstering corporate profits
Offers essential advice for businesses planning their corporate social investing strategies and nonprofits seeking corporate support
Corporate philanthropy is on its way out. A new concept called "corporate social investing"-which requires that every commitment of money and/or product/equipment/land which a company makes must have a significant business reason-is taking its place. The transition has implications to every business and nonprofit organization in America. This book provides the strategic plan for making the transition to corporate social investing. By following the practical steps described here, businesses and nonprofits can forge creative alliances that can boost corporate profits while at the same time providing added resources for schools, colleges, cultural organizations, civic groups, and other important charities.
Weeden's breakthrough plan, based on his innovative concept of corporate social investing, has the potential to dramatically change the way businesses and nonprofits interact. If widely implemented, it could substantially increase corporate support for nonprofits, turning the tide against cutbacks, offering profound benefits to businesses, and revitalizing the essential services nonprofits provide.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword
- Foreword
- Preface
- Acknowledgments
- 1. The Confused State of Corporate Philanthropy
- 2. A New Way of Thinking and Acting
- 3. Step 1. Moving from Corporate Giving to Corporate Social Investing
- 4. Step 2. Extracting Business Value from Social Investments
- 5. Step 3. Which Nonprofits Qualify—And Which Don’t
- 6. Step 4. Making a Declaration for Corporate Social Investing
- 7. Step 5. The CEO Endorsement
- 8. Step 6. The Annual Social Involvement Report
- 9. Step 7. Committing to the Corporate Social Investment Model: Part I, Percentages
- 10. Step 7. Committing to the Corporate Social Investment Model: Part II, Strategic Plans
- 11. Step 8. When Social Investing Should Be Postponed
- 12. Step 9. Building the Management Team for Social Investing
- 13. Step 10. The Day-to-Day Manager
- 14. Making It Work
- 15. The Power of Corporate-Nonprofit Alliances
- References
- Index
- The Author
