The Success Case Method

Preface
1 What is the Success Case Method and How Does it Work?
The Basic SCM Questions
Uses for the Success Case Approach
How the Success Case Method Works
2 The Success Case Method: Step by Step
The SCM Steps
Where the Steps Came From-The Accidental SCM Study
3 Focusing and Planning a Success Case Study
4 Envisioning Success: Creating an Impact Model
The Impact Model
Impact Model: The Beginning or the End?
Creating Impact Models
Some Impact Model Examples
State Family Welfare Agency Model
Impact Model for Pharmaceutical Sales
Reps Using Laptops
Impact Model for a Beer Distributor
Impact Model for Home Healthcare Services
A Final Note on Impact Models
5 Using a Survey to Search for Best and Worst Cases
A High Level Look at the Survey Process
Alternatives to the Formal Survey
The Formal Success Case Survey
Devising a Scoring Scheme
Planning the Success Case Survey
6 Interviewing and Documenting Success Cases
Step 1: Analyze the Survey Responses to Identify Potential Success Cases
Filling Buckets: The Protocol Conceptual Model
Basic Interview Process
Documenting Success Cases
7 Communicating Credible and Compelling Results that Tell the Story
The Six Major Success Case Report Conclusions
The Conclusion Types Illustrated
Building Interest in SC Study Findings
8 Putting the Success Case Method to Work: Strategic Applications
Mining “Gems” from a Large And and Mature Program
Salvaging Valuable Parts from a Doomed Program
Employing a “Rapid Prototyping” Approach
Improving a Vital Support Program
Providing Exemplary Role Models to Teach and Motivate Others
Marketing an Initiative
Pinpointing the Specific Value of “Soft” Interventions
Supporting and Leveraging “Pioneer” Experiences
Your Turn
A Success Case Study Final Report
References
Index
About the Author