Values-Driven Business

In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them.

• Cover Page
• Title Page
• Copyright Page
• Letter from the Editor of the Social Venture Network Series
• Read This Book . . .
• Acknowledgments
• Preface
• 1: So, why are you in business?
• 2: Are you ready to take the plunge?
• 3: First things first YOUR EMPLOYEES
• 4: Turning the value chain into a “values chain”
• 5: Developing a dialogue with your customers
• 6: Staking out your place in the community
• 7: Leaving a lighter footprint on the planet
• 8: You really can try this at home!
• Resources
• Notes
• Index
• About Social Venture Network
• About the Authors
• Other Titles in the Social Venture Network Series
• About Berrett-Koehler Publishers

“Cohen and Warwick use simple language and abundant examples to show how any company, no matter how small, can do well by doing good.”
-Russ Feingold, United States Senator

"Invaluable reading for those starting or running a small- to mid-sized business-and for entrepreneurial students in business schools. A practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field."
-Professor Kellie A. McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California, Berkeley