Branded Customer Service
Branded Customer Service
The New Competitive Edge
Edition: 1
Pages: 264
Publication Date: 10 September, 2006
Available in all formats
EPUB
ISBN:
9781609943233
PDF
ISBN:
9781576758861
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Description
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Foreword
- Acknowledgments
- Introduction: On-Brand or Off-Brand
- Part I: Linking the Big World of Branding to Customer Service
- Part II: Embedding On-Brand Service Into Your Organizational DNA
- Part III: The Branded Customer Service Toolbox
- Final Thoughts
- Notes
- Bibliography
- Index
- About the Authors
- About Berrett-Koehler Publishers
- Be Connected
