Show Me the Money
Show Me the Money
How to Determine ROI in People, Projects, and Programs
Edition: 1
Pages: 288
Publication Date: 13 May, 2007
Available in all formats
PDF
ISBN:
9781576755235
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Written by bestselling author and renowned ROI guru Jack Phillips, this book presents a model for accurately measuring, monitoring, and anticipating one's return on investment for any organizational program or project. Show Me the Money solves the challenges of measuring the hard-to-measure, and placing monetary value on the hard-to-value.
Description
Written by bestselling author and renowned ROI guru Jack Phillips, this book presents a model for accurately measuring, monitoring, and anticipating one's return on investment for any organizational program or project. Show Me the Money solves the challenges of measuring the hard-to-measure, and placing monetary value on the hard-to-value.
Table of contents
Preface
Acknowledgments
Chapter 1: The Value Evolution
Chapter 2: The ROI Methodology: A Brief Overview
Chapter 3: Project Needs and Objectives: Ensuring Business Alignment
Chapter 4: Reaction and Perceived Value
Chapter 5: Learning and Confidence
Chapter 6: Application and Implementation
Chapter 7: Impact and Consequences
Chapter 8: Isolation of Project Impact
Chapter 9: Show Me the Money: Converting Data to Money
Chapter 10: The Intangible Measures
Chapter 11: Project Costs and Calculating ROI
Chapter 12: The Business Case: Forecasting Value, Including ROI
Chapter 13: Results Reporting
Chapter 14: Implementing and Sustaining ROI
Notes
Index
About the Authors
Acknowledgments
Chapter 1: The Value Evolution
Chapter 2: The ROI Methodology: A Brief Overview
Chapter 3: Project Needs and Objectives: Ensuring Business Alignment
Chapter 4: Reaction and Perceived Value
Chapter 5: Learning and Confidence
Chapter 6: Application and Implementation
Chapter 7: Impact and Consequences
Chapter 8: Isolation of Project Impact
Chapter 9: Show Me the Money: Converting Data to Money
Chapter 10: The Intangible Measures
Chapter 11: Project Costs and Calculating ROI
Chapter 12: The Business Case: Forecasting Value, Including ROI
Chapter 13: Results Reporting
Chapter 14: Implementing and Sustaining ROI
Notes
Index
About the Authors
Review quote
“Show Me the Money answers the accountability questions for any program, project, or meeting. [It] provides a comprehensive method for showing the monetary success of meetings or events-or any program in any organization-using concrete measures in terms that any businessperson can understand.”
- Deborah Sexton, President and CEO, Professional Convention Management Association
“A great resource. Show Me the Money provides a clear understanding of how to forecast and measure the value of a project before it is developed and implemented.”
- Jan Dehesh, former Vice President/CIO Qualcomm, Inc., CEO, Dehesh International, Inc.
“With a step-by-step approach to calculating ROI and examples drawn from various fields and industries, this book gives you the tools to confidently support and evaluate any marketing program with your top executives.”
- Paula Crerar, Vice President of Marketing, nTAG Interactive
"Provides practical guidance on a topic that many find as easy as rocket science to understand-that is, showing the value in evaluation. You need this book!"
- William J. Rothwell, Ph.D., SPHR, Professor, The Pennsylvania State University and President, Rothwell & Associates, Inc
- Deborah Sexton, President and CEO, Professional Convention Management Association
“A great resource. Show Me the Money provides a clear understanding of how to forecast and measure the value of a project before it is developed and implemented.”
- Jan Dehesh, former Vice President/CIO Qualcomm, Inc., CEO, Dehesh International, Inc.
“With a step-by-step approach to calculating ROI and examples drawn from various fields and industries, this book gives you the tools to confidently support and evaluate any marketing program with your top executives.”
- Paula Crerar, Vice President of Marketing, nTAG Interactive
"Provides practical guidance on a topic that many find as easy as rocket science to understand-that is, showing the value in evaluation. You need this book!"
- William J. Rothwell, Ph.D., SPHR, Professor, The Pennsylvania State University and President, Rothwell & Associates, Inc
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