The B Corp Handbook, Second Edition

“This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.”
-Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.

More than 2,4570 companies from 130 industries and 50 countries are leading a global movement to redefine success in business. They're called B Corporations, and they create high-quality jobs, build stronger communities, and restore the environment, all while generating solid financial returns. Coauthor and B Corp owner Ryan Honeyman worked with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business, and how to meet the rigorous standards for-and enjoy the benefits of-B Corp certification.

Diversity, equity, and inclusion measures have now become a key part of achieving B Corp certification. In this second edition, new coauthor and B Corp owner Tiffany Jana contributes an introduction about DEI, and works with Honeyman to integrate new DEI frameworks, and provide advice and end-of-chapter discussion questions to get companies talking about critical DEI issues at every stage of the certification process.

• Cover
• Title Page
• Copyright Page
• Dedication
• Contents
• B Corps in Their Own Words
• Foreword by Rose Marcario
• Introduction
• 1 Overview
• 2 Benefits of Becoming a B Corp
• 3 The B Impact Assessment
• 4 The Quick Start Guide
• Conclusion
• Appendix A: Certified B Corporations and Benefit Corporations
• Appendix B: Sample Diversity, Equity, and Inclusion Surveys
• Notes
• Acknowledgments
• Index
• Photo Credits
• About the Authors
• About LIFT Economy
• About TMI Consulting
• About B Lab

“The B Corp Handbook shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible, and ultimately even necessary, for financial success.”
-Paul Polman, CEO, Unilever

“Every business owner interested in creating a more diverse, equitable, and inclusive economy should read this book.”
-Dawn Sherman, CEO, Native American Natural Foods

“In an increasingly complex world, big brands and companies are fundamentally challenged as to whose interests they really serve. We joined the B Corp movement because we are convinced that addressing this challenge directly is the best way to reinforce trust with our stakeholders.”
-Emmanuel Faber, CEO, Danone

“The B Corp principles of social, environmental, and economic justice are deeply aligned with the mission and core values of our worker-owned cooperative.”
-Adria Powell, CEO, Cooperative Home Care Associates

“Our holistic vision for the company centers around our clothing, mindful business practices, and supporting every employee's purpose. Being a B Corp allows us to fulfill our purpose in a bold way with other like-minded companies. The B Corp Handbook serves as a guide for using business as a force for good.”
-Eileen Fisher, Founder and President, EILEEN FISHER

“I hope that five years from now, ten years from now, we'll look back and say B Corporations were the start of the revolution. The existing paradigm isn't working anymore--this is the future.”
-Yvon Chouinard, founder of Patagonia

“The B Corp Handbook provides an essential teaching resource in preparing the next generation of business leaders to build a more sustainable and inclusive economy.”
-Jessica Thomas, Director, Business Sustainability Collaborative, North Carolina State University

“We became a Certified B Corp because it closely aligns with our purpose-driven business model of community reinvestment, entrepreneurship, women's empowerment, education, and wellness.”
-Emmet Dennis, Chief Marketing Officer, Sundial Brands

“The second edition of The B Corp Handbook goes beyond the first edition by helping companies make progress on diversity, equity, and inclusion. Don't just wait for economic justice; make it happen!”
-Naomi Vickers, Chief Operating Officer, BLK Capital Management

“I think B Corporations will make more profits than other types of companies.”
-Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor of Economics, Yale University

“The B Corp Handbook shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.”
-Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com

“B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor that traditional economic theory says entrepreneurs seek profit.”
-Daniel Pink, New York Times bestselling author of When and Drive

“A must-read for every for-profit enterprise that aims to create social impact.”
-Cathy Clark, Adjunct Professor and Director, CASE i3, Fuqua School of Business, Duke University

“The B Corp Handbook proves that any company can be pro-community, pro-business, and pro-environment-at the same time. Ryan Honeyman and Tiffany Jana show that there does not have to be any tradeoff between profitability and creating positive social change.”
-Suzanne DiBianca, Executive Vice President of Corporate Relations and Chief Philanthropy Officer, Salesforce

“In contrast to the plethora of books that discuss only the problems facing society, The B Corp Handbook offers a concrete, positive, market-based, and scalable systemic solution to addressing our greatest social and environmental challenges.”
-Marshall Goldsmith, New York Times bestselling author of What Got You Here Won't Get You There