Mastering Marketing Agility
Mastering Marketing Agility
Transform Your Marketing Teams and Evolve Your Organization
Edition: 1
Pages: 208
Publication Date: 21 July, 2020
Available in all formats
EPUB
ISBN:
9781523089178
PDF
ISBN:
9781523089161
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The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You see, Agile has been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, Agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the Agile future of marketing operations, explaining how every role from social media intern to chief marketing officer can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You see, Agile has been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, Agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the Agile future of marketing operations, explaining how every role from social media intern to chief marketing officer can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
Description
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You see, Agile has been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, Agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the Agile future of marketing operations, explaining how every role from social media intern to chief marketing officer can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You see, Agile has been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, Agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the Agile future of marketing operations, explaining how every role from social media intern to chief marketing officer can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword
- Preface
- PART 1 PRINCIPLES: The Fertile Soil of Marketing Agility
- PART 2 PEOPLE: The Peskiest (and Most Powerful) Part of Agile Systems
- PART 3 PROCESSES: Separating What We Do from How We Do It
- PART 4 PRACTICES: Daily Activities for Achieving Lasting Agility
- PART 5 TRANSFORMATION: The Path from Here to There
- CONCLUSION
- Acknowledgments
- Index
- About the Author
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