The New Art of Ideas
The New Art of Ideas
Unlock Your Creative Potential
Edition: 1
Pages: 200
Publication Date: 08 November, 2022
Available in all formats
EPUB
ISBN:
9781523002092
PDF
ISBN:
9781523002085
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In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down.
Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.
A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.
The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:
• Goal-Your vision for the end
• Gap-The underdeveloped area that your idea fills
• Gain-The overall benefits of your goal
With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.
Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.
A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.
The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:
• Goal-Your vision for the end
• Gap-The underdeveloped area that your idea fills
• Gain-The overall benefits of your goal
With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.
Description
In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down.
Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.
A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.
The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:
• Goal-Your vision for the end
• Gap-The underdeveloped area that your idea fills
• Gain-The overall benefits of your goal
With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.
Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.
A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether.
The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea:
• Goal-Your vision for the end
• Gap-The underdeveloped area that your idea fills
• Gain-The overall benefits of your goal
With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword
- Introduction: Unlock Your Creative Potential
- 1. The New Art of Ideas
- 2. The Three Gs Method
- 3. Goal
- 4. Gap
- 5. Gain
- 6. Diversity, Equity, and Inclusion: Amplifying the Three Gs
- 7. Emotional Obstacles
- Conclusion: Your Idea
- Resources
- Notes
- Acknowledgments
- Index
- About the Author
- About the Illustrator/Designer
Review quote
“The New Art of Ideas is a brilliant book that breaks down the framework of the Three Gs (Goal, Gap, and Gain) to generate worthwhile ideas in any field.”
-Bernice Chao, Head of Integrated Creative, Zambezi, and cofounder of Asians in Advertising
“This book does something few do; it gives you an actionable way to move forward and create worthwhile ideas that will meet a need in the marketplace.”
-David Baldwin, CEO, Baldwin&, and author of The Belief Economy
“Finally, an easy-to-follow framework for developing creative ideas. Landa makes the overwhelming easy and actionable. As an educator I will be assigning this text and am happy to have a single resource for students to learn how to come up with great ideas.”
-Aaris Sherin, Professor of Graphic Design, St. John's University
-Bernice Chao, Head of Integrated Creative, Zambezi, and cofounder of Asians in Advertising
“This book does something few do; it gives you an actionable way to move forward and create worthwhile ideas that will meet a need in the marketplace.”
-David Baldwin, CEO, Baldwin&, and author of The Belief Economy
“Finally, an easy-to-follow framework for developing creative ideas. Landa makes the overwhelming easy and actionable. As an educator I will be assigning this text and am happy to have a single resource for students to learn how to come up with great ideas.”
-Aaris Sherin, Professor of Graphic Design, St. John's University
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